About HappieWatch
Tired of Boring Watches? So Were We.
The idea for HappieWatch wasn't born in a boardroom. It was born from a feeling every young person knows: the search for something that truly represents you.
When our founder, Charlie, turned 18, he wanted to buy his first serious watch—a milestone. But stepping into the watch world felt like a choice between two extremes. On one side, there were the traditional, old-fashioned mechanical watches; beautiful, but they felt like they belonged to a different generation. On the other, the latest smartwatches; incredibly functional, but lacking any real artistic soul or craftsmanship.
Where was the watch for the kid who loved street culture and hip-hop? The watch for the artistic soul, the queer spirit, the inner rebel? It simply didn't exist.
That frustration in his search for a truly Unique Watch sparked an obsession. After diving deep into the world of horology, a sudden flash of inspiration struck Charlie: What if a watch wasn't just a tool for telling time, but a canvas for telling stories? What if it could be an Art Toy for your wrist?
And so, HappieWatch was born in 2019.
Our Craft & Passion
From day one, we've been obsessed with quality. Our early days were a blur of sleepless nights, split between our design studio and the factory floor. Charlie didn't just send sketches; he was there in the workshops, side-by-side with veteran watchmaking artisans to ensure every piece adhered to Swiss-level craftsmanship.
He was there to personally oversee the hand-polished cases, to perfect the rich texture of the cameo effect metal dials, and to ensure every timepiece was protected by a thickened sapphire crystal. It's this relentless, hands-on passion that transforms wild creativity into a tangible, high-quality watch. Each piece is finished with an individual unique identifier, making your HappieWatch not just a cool accessory, but a truly unique and collectible item.
Our Mission
We exist to fill the void we once felt. We’re here for the artists, the rebels, the dreamers—the ones who believe style is a form of self-expression. We are also a completely fur-free brand, using top-grade vegan leather for our straps out of respect for animal welfare. We’re a team of young creators, obsessed with trend culture, and dedicated to making time-telling fun again.This core belief is the soul of our company, and you can read all about it in 【Our Brand Manifesto】.
Join Our Creative Community
We believe we're not the only ones with a million ideas. We want people just like us—people who want to express their unique personality—to join our movement.
You can submit your own design inspirations to us. Periodically, we will select a batch of the most exciting ideas and publish them for the entire community to vote on. The most popular designs will be brought to life and put into production.
Of course, we will credit your name on the watch as the inspiration behind the design, and you will receive a share of the sales revenue as a reward for your brilliant idea.
(Join Us) Welcome to HappieWatch. It's time to be unique.